Visit 29 Palms Sponsorship & Event Grant Program
Program Goals
The Visit 29 Palms Tourism Business Improvement District (TBID) is dedicated to growing travel and tourism and strengthening the city’s position as a premier destination in California’s desert region. Recognizing events as a powerful tool to achieve these goals, the Sponsorship and Event Grant Program provides funding for events that attract overnight visitors, foster industry collaboration, and engage the community.
Aligned with the city’s five destination pillars—Outdoor Recreation; Arts, Culture & History; Health & Wellness; Culinary Experiences; and Stargazing & Astronomy—the program supports tourism-focused experiences that elevate the city’s brand and reach key travel segments.
Sponsorship & Event Grant Program Guidelines
Funding Overview & Opportunities
This program is funded by the Visit 29 Palms TBID through a 1.5% tourism assessment generated from overnight stays at hotels, motels, RV resorts, and vacation rentals in Twentynine Palms, and reinvested into tourism promotion, marketing, and event development. 80% of program funds are allocated to Event Grants and 20% to Sponsorships.
The program offers two funding opportunities:
- Event Sponsorships: Ranging from $100 to $3,000 per event, sponsorships support smaller-scale projects or initiatives that align with Visit 29 Palms’ tourism goals and five destination pillars. Sponsorship funding is provided in full prior to the event.
- Event Grants: Available from $3,000 to $20,000, event grants fund larger events with significant potential to increase tourism and overnight stays, particularly during the non-peak season. For grants, 75% of the award is released prior to the event, with the remaining 25% released post-event upon submission of the required reporting.
2025–2026 Application Dates
October 1, 2025: Application deadline for events scheduled to take place between January 1 – June 30, 2026.
April 1, 2026: Application deadline for events scheduled to take place between July 1 – December 31, 2026.
Open call for volunteers to join the Event Grant Review Subcommittee!
As part of the Twentynine Palms TBID's Sponsorship and Event Grant Program guidelines, the initial review of event grant applications will be conducted by a five-member review committee composed of community volunteers, and including up to two TBID advisory board members.
This committee will play an important role in supporting the growth and success of Visit 29 Palms’ Sponsorship and Event Grant Program this year. As an Event Grant Review Committee member, you’ll play a role in shaping funding recommendations for the TBID Advisory Board, ensuring that the most impactful events receive the support needed to succeed and advance our tourism and event objectives.
We are actively seeking TBID lodging stakeholders, local business owners, and engaged community members to join the subcommittee and participate in the review and scoring of event grant proposals to ensure that proposed events align with our tourism goals, foster community engagement, and attract overnight visitors to the city. Submit your application today!
