Event Sponsorship
Ranging from $100 to $3,000 per event, sponsorships support smaller-scale projects or initiatives that align with Visit 29 Palms’ tourism goals and five destination pillars. Whether through arts and culture, outdoor recreation, wellness, food, or stargazing, event sponsorships help bring ideas to life that strengthen our city’s identity as a vibrant desert destination.
Sponsorship Application Process & Requirements
Applicants seeking event sponsorship support are required to submit their applications online. Applications must include:
- Event overview and alignment with Visit 29 Palms destination pillars.
- Promotional Strategy – brief description of the target audience and outline of planned marketing or promotional efforts.
- Budget – total event budget, amount requested from Visit 29 Palms, and breakdown of how TBID funds will be used (e.g., marketing, equipment, permits, venue fees), plus any confirmed or anticipated funding sources such as other sponsorships, grants, or in-kind support.
Sponsorship Review Process
Sponsorship applications are reviewed by the Visit 29 Palms TBID Event Subcommittee, which recommends funding to the Advisory Board. Reviews consider tourism impact, alignment with Visit 29 Palms destination pillars, and use of funds to enhance the event. Funding is approved by the Advisory Board during public meetings after each application round.
Sponsorship Evaluation Criteria
|
Criteria |
Description |
Points |
|---|---|---|
|
Event Overview & Tourism Impact |
Clarity of event description, relevance to tourism, and potential to attract visitors. |
0–5 |
|
Alignment with TBID Destination Pillars |
Strength of connection to one or more destination pillars (outdoor recreation; arts & culture, history; health & wellness; stargazing and astronomy; culinary). |
0–5 |
|
Use of Funding |
Clear explanation of how requested funds will be used to enhance the event and benefit tourism. |
0–5 |
|
Budget Overview |
Accuracy, completeness, and reasonableness of the budget provided. |
0–5 |
Total Possible Points: 20
A score of 15 points (75%) or higher is recommended for funding consideration.
Marketing & Promotion Requirements
All event sponsorship recipients must comply with the TBID’s marketing requirements, as outlined in the agreement issued upon approval. Requirements include featuring the Visit 29 Palms logo in event marketing materials, linking to the lodging page on Visit29.org, tagging Visit 29 Palms on social media, and fulfilling any additional promotional commitments specified in the agreement.
Reporting & Accountability
Sponsorship recipients are required to submit a post-event report within four weeks of the event. The report must include:
- A summary of the event and total attendance.
- Event photos and/or videos (high-quality images encouraged for marketing use).
- A description of how TBID funds were used.
- Financial documentation itemizing all sponsorship-funded expenditures.
- A copy of the actual event budget and expenditures.
Event Sponsorship Application Dates for 2025-2026
October 1, 2025: Application deadline for events scheduled to take place between January 1 – June 30, 2026.
April 1, 2026: Application deadline for events scheduled to take place between July 1 – December 31, 2026.